Selection Committee


Highly recognized and adored throughout the beauty industry, PÜR’s Global Director, Lynnette Cole, has been the go-to girlfriend for women around the world, sharing essential makeup and skincare tips, as well as tricks to achieving simple, every day beauty looks with good-for-your-skin ingredients. From empowering women on stage to sharing her must-have products on-screen, Lynnette utilizes her experience as former Miss USA 2000 to connect with her loyal following of customers and brand advocates through brand events and on-air television shopping experiences in the U.S., Australia and Canada. Over the past decade, Lynnette has become one with the camera, spending most of her time hosting several shows, including The Weekend Vibe for NBC, CMT’s Ultimate Country Home and ESPN’s The Life, as well as appearances on MTV and VH1. Along with her hosting career, she has had a successful modeling career, appearing in numerous print ads and commercials. 


Lynnette’s vivacious energy and passion for beauty and philanthropy is woven throughout PÜR’s brand DNA. For the past decade, she has traveled the world, representing PÜR in Australia, Sweden, Denmark, England and Canada. As the Global Education Director, she utilizes her myriad viewpoint of the beauty industry to provide educational tools, training and support for the brand’s 300+ pro artist, beauty advisors and trainers.

Backed by a cultivated team, Lynnette creates and develops the training curriculum, product training materials and instructional videos for PÜR, while also hosting international master classes and train-the- trainer events. 

When she’s not interacting with PÜR Beauties as the brand’s on-air television shopping spokesperson, you can find Lynnette behind-the-scenes testing new products, adding stamps to her passport and giving her time and voice to raising awareness for breast cancer research, anti-bullying campaigns in schools and foster care and adoption awareness. As a strong proponent for clean beauty, Lynnette prioritizes establishing new industry standards with skin-loving complexion and color products that yield transformative results for the everyday beauty lover.  With an eye for emerging global trends and an ear to consumer demands, Lynnette’s unique perspective, expensive product knowledge and infectious personality makes obtaining true beauty simple for PÜR Beauties around the world.