Selection Committee


CEO, Owner and Co-Founder It’s a 10 Haircare, Be a 10 and Its a 10 Enterprise Carolyn Aronson is a successful entrepreneur, philanthropist and the founder and CEO ofIt’s a 10Haircare, one of the only female-owned professional hair care brands in the world. She recently announced full ownership of the company.


A self-made entrepreneur, Aronson began her career with 20+ years as a hair stylist and salon owner, and continues to hold licenses in multiple states. It’s a 10 Haircare was born out of her frustration with brands that produced dozens of products with single benefits and hard-to-follow claims. She envisioned a line that was for everyone and delivered full, salon-quality results in justone bottle.


She began with a star product, Miracle Leave-In, and the line quickly rose to fame through pro hair stylists, who shared the cult-favorite product with their clients. Now a successful, global hair product company with a passionate celebrity and consumer following, It’s a 10 Haircare products are sold in more than 25,000 professional independent salons and 15,000 professional salon chains like Ulta, Regis and The Salons at J.C. Penney, and most recently, the brand also announced their launch into the extensions-space, by unveiling their line called, EX10SIONS by Carolyn.Carolyn’s brand has helped women and men across the globe look and feel their best, while also allowing Carolyn to pursue her key priorities: Making the world a better place, raising a successful family and creating a culture that embraces diversity. With her kind and creative