RITMO NAMED OFFICIAL TIMEPIECE OF THE MISS USA® PAGEANT

Beverly Hills, California – March 15, 2007 –The Miss USA® Pageant, today announced RITMO MUNDO as their official timepiece. The Beverly Hills, Calif.-based maker of fine Swiss Made luxury timepieces has been acclaimed for offering a wide selection of timepieces that blends tradition with trends.

As a result of the partnership, which makes RITMO the official timepiece of the Miss USA Pageant, RITMO will present a $30,000 diamond studded JUMBO JET with Mystery Dial watch to the pageant winner at the end of the telecast.
 

"This timepiece is another exciting addition to the prize package that Miss USA 2007 will receive," said Paula M. Shugart, President of the Miss Universe Organization. "RITMO will surely keep her on time as she travels the nation to raise funds and awareness for breast and ovarian cancer research."

The RITMO brand is positioned with its own chrematistics in the incredibly competitive watch world separating itself by highlighting it's partnerships with staples of the entertainment and music industry. In addition to this new allegiance with the Miss Universe organization, RITMO currently is the official timepiece of the IndyCar Series, Randy Jackson of American Idol, and the upcoming Hollywood sequel, Ocean's 13 starring Brad Pitt and George Clooney and opening nationwide in June 2007.

"RITMO is honored to work with the Miss Universe Organization, which under the leadership of Donald J. Trump, NBC and Paula M. Shugart have made the MISS USA pageant honoring 51 shinning stars an important venue to showcase the best of qualities of young women throughout the United States. I am confident that the winner will enjoy her JUMBO JET watch as she travels across the United States to highlight her esteemed inner and outer qualities," said Ali Soltani, President of Ritmo Mundo.

Combining early 1900s design with modern, trendy Italian styling, RITMO MUNDO is a Beverly Hills, California based luxury watch company founded by luxury retailer and watch aficionado Ali Soltani. With offices in Milan, Italy and inspired by timepieces of the 1920's, ë30's and ë40's, the brand has moved from an unknown brand to a cult ëmust have' watch in the last five years. Over the course of the past five years, RITMO has found selective partners to highlight our product through diligent distribution in each region. Celebrating exhilarating growth and continual innovation, RITMO has redefined luxury timepieces by providing a unique blend of century old designs with sensuous extraordinary Swiss and Italian craftsmanship.

Genuine Ritmo watches are sold exclusively through their worldwide network of authorized retailers and are a wardrobe favorite on shows such as "American Idol" and "CSI: Miami" and were the official watch of CBS' hit series "Rock Star: INXS" and "The Contender" with Sylvester Stallone. In collaboration with Alex Avant, several dozen Ritmo watches made the perfect gift from Oprah Winfrey to the cast of the musical "The Color Purple."

Elizabeth Taylor, who inspired the very first Ritmo watch, leads the list of high-profile artists who indulge in the craftsmanship, glamour and unique, bold designs of the watches. Today, Ritmo adorns the wrists of Sarah Jessica Parker, Gwen Stefani, Sean "Diddy" Combs, Lindsay Lohan, Tyra Banks, Beyonce Knowles, Jennifer Lopez, Denzel Washington, Jeremy Piven and the stars of "Entourage," as well as Bill Clinton, Samuel L. Jackson, Quincy Jones and Larry King to name a few.

For the past 5 years, RITMO's reputation and distinctive image have been consistently developed across an expanding number of products, brands, and internationals markets.  For more information, go to: www.ritmomundo.com.


Press Contacts:

Ritmo Mundo
Meghan Conley (310) RITMO-US, Meghan@ritmomundo.com

The Miss Universe Organization
Lark-Marie Antón, (212) 373-4982, lanton@missuniverse.com
Esther Swan, (212) 373-4870, eswan@missuniverse.com
Joyce Lee, (212) 373-4868, jlee@missuniverse.com