NBC TO BROADCAST MISS USA®2008 COMPETITION
LIVE ON APRIL 11TH FROM
PLANET HOLLYWOOD RESORT & CASINO
LAS VEGAS
Las Vegas, NV- March 3, 2008 - Syrup Swimwear announced today that it will be the official swimwear sponsor for the 57th Annual MISS USA® Competition to be held in Las Vegas, Nevada. The event will be held at the Theatre for the Performing Arts located at the Planet Hollywood Resort & Casino on April 11, 2008 and broadcast live from 9-11 p.m. ET on NBC and distributed internationally.
Syrup Swimwear will provide 2 bikinis for each of the 51 Miss USA contestants. The competition suit will be worn during the preliminary competition, as well as the live final telecast and the fun suit will be worn for the official swimsuit poster.
When asked about partnering with the 2008 Miss USA Pageant, Syrup Swimwear founder and designer, Aaron Fust states, "Given that we are such a young company, I am honored to design swimsuits for an organization with such a rich history. Miss USA Pageant is truly an icon of American culture."
Syrup Swimwear, which only launched last year, has quickly risen to set the standard for swimsuit fashion and quality. Syrup has ignited a unique celebrity following and contagious press coverage. Each bikini has unique characteristics that include the highest quality Lycra, stitching, handcrafted embellishments and rust-resistant, heat-resistant hardware. The swimsuits have been featured on such national outlets as E!, VH1's Charm School, Inside Edition and US Weekly. Syrup Swimwear has also been featured in fashion shows all over the US, from Los Angeles to Chicago to Washington D.C. and was the bikini sponsor for the 2008 Miss USA and Miss Teen USA Virginia, Rhode Island, Illinois, New Jersey and Nevada pageants.
Syrup Swimwear is headquartered in Las Vegas, NV. In the coming months a new modeling website, www.SyrupModels.com will be launched highlighting fashion shows and promotional events in all major US markets. Given the phenomenal progress so far, Syrup Swimwear is the bikini brand to watch in 2008! For more information please visit their website, www.syrupswimwear.com.
The Planet Hollywood Resort & Casino Las Vegas is the official Host Hotel of MISS USA® 2008. For information regarding travel packages and special rates, please visit: www.missusa.com.
The Miss Universe Organization, producers of the MISS UNIVERSE®, MISS USA® and MISS TEEN USA® Pageants, is a joint venture between Donald J. Trump and NBC Universal. Utilizing its nationwide grass roots infrastructure, the Miss Universe Organization is committed to increasing awareness of breast and ovarian cancers. By forging relationships with organizations committed to research and education, Miss USA is equipped to educate women today.
CONTACT:
NBC
Grace Niu,
Grace.Niu@nbcuni.com
(818) 840-3542
Amanda Ruisi
Amanda.Ruisi@nbcuni.com
(212) 664-5478
The Miss Universe Organization
Lark-Marie Antón
lanton@missuniverse.com
(212) 373-4982
Esther Swan
eswan@missuniverse.com
(212) 373-4870
Joyce Lee
jlee@missuniverse.com
(212) 373-4983
Rubenstein Public Relations
Dara Busch
dbusch@rubensteinpr.com
(212) 843-8079
Syrup Swimwear
Aaron Fust
CEO/Designer
aaron@syrupswimwear.com
(702) 682-4126